Four Areas Impacted Today by Big Data

It’s difficult to separate most of what enterprises are doing today from the impact of big data. From a personalized customer experience that makes suggestions based on customer behaviors to the flow of data streaming from the Internet of Things (IoT) and real-time data access for better decision making, big data has become foundational to business processes.

Today’s enterprises feel the pressure to keep up with the changing landscape of big data to remain competitive in their respective markets. There are four main ways that business organizations are experiencing the starring role that big data plays in their opportunities and challenges:

Cloud computing: Most companies agree that the public cloud is the best place for handling the analytics needed to make big data useful for making informed business decisions. The cloud offers a number of benefits for handling big data, including enhanced speed for quicker insights into data, better performance and agility and a reduction in maintenance costs.

Enterprises are also finding it beneficial to house their data in the cloud, making it even easier and more cost-effective to run their analytics there as well.

Artificial intelligence and machine learning: Artificial intelligence (AI) is expected to be the dominant disruptive technology in the next 10 years. By harnessing big data, AI equips computers to use machine learning, which is the branch of the technology that teaches them to learn without being explicitly programmed. Spending for machine learning technology is increasing each year, and is becoming synonymous with big data.

Data governance: With so much data influencing business and personal life, it’s expected that data governance would become a growing investment for companies. Particularly in the wake of headlines and outrage following the Facebook and Cambridge Analytica scandal, companies are even more aware of the need for solid data governance policy.

The prioritization of data governance is a relatively new concern, but it has significantly increased in importance. In fact, the push is being further aided by rules from the European Union, called the General Data Protection Regulation, which requires any organization handling the data of an EU citizen to issue breach notification, right to be forgotten, and other policies.

Speed: One of the biggest trends currently affecting big data is the almost bottomless appetite for increased speed. It used to be that data was accessed for batch reporting to inform decision-making. Now, data is pursued real-time, or at close to real-time speed so that decision-makers are always working with up-to-the-minute information. In order to meet this demand, enterprises are turning to in-memory technology, which is much faster than data stored on a hard drive.

To discuss the impact of big data on your organization and how to implement the right technology for that data, contact us at AMD Technology. We look forward to becoming your trusted technology provider.